There is nothing quite like a light from Heaven saying “Think on your own!” But at least don’t let cruel enemies dictate your thoughts and feelings. The Servants of the Light have come to set you free; the rulers in the dark are seeking to enslave you.

This is a quick reminder that emotional advertising is evil, even demonic in a literal sense. Such advertising, most notably TV and movie ads but also the simpler form seen in many colored magazines, is callously designed to create insecurity, inflame desires for things you don’t need, and to make you identify with external status symbols.  It seeks to pull you apart from yourself and fuse you with highly temporary objects.

Modern advertisers know more about the human psyche than most of their victims, so it is no wonder they are successful. And make no mistake: To them you are valuable in the same way that cattle is valuable to the rancher. Your wellbeing is of no concern to them at all, as long as you can be used to create more profit.

There is no point in being angry at these people, though. They are captives of a deeper darkness than most of their victims, a hollowing that is the antechamber of Hell. The human subconscious operates in symmetry: What you do to others is done unto you. By making others into lifeless objects, your own life is gradually lost. Theirs is a fate worse than death. In any case, they are not your concern. You are.

There are two main defenses against manipulation. The most obvious is to run for your life.  Don’t watch TV or movies unless you have a good reason to. This is generally a good idea, but particularly so if there is advertising involved. The adverts are designed to manipulate you, and unless you are highly aware, they will.

There, I mentioned the other defense: Awareness. This again falls into two parts. One is to be aware of the purpose and form of the advertising. Typically it will depict a situation in which people receive acclaim, praise, respect or understanding from others, or experience emotional closeness. These are things people often feel they lack, and this feeling is aggravated by seeing others in these artificial situations over and over. In order to obtain these immaterial values, you are told (subtly, of course) that you need to purchase something you otherwise would not need.

The other part of understanding is your understanding of yourself. If you don’t know what makes you tick, if you don’t spend time watching yourself and looking over your actions and reactions, it will be hard for you to see when people are turning your knobs and pressing your buttons to make you work for them. Another benefit of such self-insight is that you are not easily manipulated by people in the flesh either.  Relatives, coworkers, bosses, many such people have techniques for manipulating you. If you know yourself and what is really important to you, they cannot pull your strings and make you dance to your tune.

If you are not yourself, who is going to be?

Be free!